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Daltile Launches "Selling Made Simple"

At the Surfaces 2018 tradeshow, Daltile launched their new “Selling Made Simple” program.

“The flooring purchase process can be daunting for a homeowner – from choosing the right material to deciding on the perfect style and color – all within the budget they have in mind,” said April Wilson, director of brand marketing for Dal-Tile Corporation. “Our brand is simplifying this process – not only for homeowners, but also for our dealer partners who are guiding customers through the sale.”

“We have created three product tiers – Sapphire, Titanium and Titanium Black — that deliver on a ‘Good, Better, Best’ selling story,” said Wilson. “These tiers present strong and distinct value propositions as well as highlight the advantages of tile. Daltile is featuring these product tiers in our two new Selling Made Simple displays, making it easy to tell the value story for two of the most popular, on-trend products in the industry – Wood-Look and Marble-Look Tile.”

“This is an effective approach to merchandising tile,” said Wilson. “We are providing our customers with an exclusive good, better, best selling system so that we may better accomplish our ultimate goal: to help our retailers increase their sales.”


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