Color, Beads & Bold Ideas: Inside Susan Alexandra’s Mosaic Wonderland

Susan Korn—better known as the vibrant force behind the brand Susan Alexandra—has never been one to color inside the lines. Her playful, punchy accessories burst with life, capturing attention with candy-colored beads, charming motifs, and unexpected forms. Adored by celebrities like Gigi Hadid, who’s been seen carrying her whimsical bags, and Pete Davidson, who wears a custom necklace designed by the brand, her pieces live at the intersection of fashion, art, and joy.

So when it came time to design her flagship boutique in New York City, Susan didn’t just envision a store—she brought her entire brand universe to life. Every inch of the space reflects the playful charm, unapologetic color, and handcrafted whimsy that define her beaded bags and accessories. From the vibrant walls to the mosaic artistry, the boutique doesn’t just house her products—it speaks their language. This isn’t just a retail space—it’s a physical extension of her creative identity, where bold design and joyful self-expression shine in every tile.

A Mosaic That Sets the Mood

Walls That Wrap You in Color