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Daltile Voted #1 in BUILDER Survey

Daltile, an industry-leading brand of ceramic, porcelain, glass, and metal tiles as well as natural stone, large-format slab, and countertop products, was recently voted #1 in several categories of the prestigious Builder Brand Use Study 2017.  For over 20 years, this annual survey, sponsored by BUILDER magazine, has been measuring builders’ brand preferences across dozens of product categories.  Building professionals from across the nation voted and honored Daltile above all other ceramic tile brands in the majority of aspects surveyed. 

In the “Ceramic Tile” category, Daltile ranked:

#1 Brand Familiarity

#1 Brand Used In Past 2 Years

#1 Brand Most Used

The Daltile Builder Program

“Building professionals are a very discriminating group when it comes to materials,” said Dan Butterfield, general manager of the builder channel for Dal-Tile Corporation.  “They know products.  Their professional reputations, deadlines, and essentially their livelihoods can be positively or negatively impacted by the products they choose.  That is why the Daltile brand finds such meaning in being voted #1 by the builder community in so many categories.  Daltile has built a strong reputation with the builder segment as the brand, service, and support on which they can always rely.  We are committed to continuing this legacy of excellence and equipping our builder community for success.”

“There are several distinct advantages that the builder community experiences with Daltile,” added Butterfield.  “First, the vast majority of our tile is Made In The USA, so unlike many of our competitors who simply distribute imported products, we know from start to finish the quality of the materials & craftsmanship that goes into our products.  Domestic production also allows our brands to fulfill the quick-turn demands that have become the norm in the flooring industry.  Second, Daltile also maintains a national footprint.  The builder community knows that Daltile products are fully supported by our 250+ company-owned sales service centers nationwide; they can depend on our service.    Finally, Daltile’s Builder Studio program offers one-stop-shopping to make purchasing from us easy.  The Daltile Builder Studio program offers 1,500 key products divided into a good, better, best system.”

Builder Brand Use Study

Each year, BUILDER magazine commissions an in-depth study surveying which brands builders recognize and use most and how they rate the products’ quality.  This year’s survey was conducted by The Farnsworth Group and results were derived from the responses of over 900 builders, builder-developers, and general contractors.  BUILDER magazine is self-described as the trusted source for top builders, architects, and other industry professionals.

Take a closer look at the latest and greatest Daltile has to offer.


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