Daltile to Host Technology-Forward Booth at Surfaces 2018
At the Surfaces 2018 tradeshow, Daltile, Marazzi and American Olean will be prominently integrating digital technology into their shared booth space via 28 strategically placed ipads, a virtual reality home, selfie stations, a 600 square foot animated LED floor/wall main stage full of live presentations and an additional 1,200 square feet of video playing throughout the space.
“Our Surfaces booth this year is very technology-forward, to align with the way each of our brands and their respective marketing programs are currently reaching consumers,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “Today’s consumers are well-informed. Because of the internet, there are countless resources available where they can educate themselves on just about any topic.”
“One of the key ways we engage with in-market consumers is through our Daltile, Marazzi and American Olean digital channels – websites, social media, online coupons and other methods,” said Thorn-Brooks. “Most consumers are researching online in some form, so whether it’s through inspirational photography that helps a consumer find their style, detailed product information, online sample order and delivery programs or pointing them to a trusted retailer, our goal is to provide what they need digitally to move them from the consideration phase to the in-store selection phase.”
“Once there, connecting the online and in-store experience is critical to the success of a brand,” added Thorn-Brooks. “Because we live in an omnichannel world, consumers can experience our brands any place, any time and at multiple touch points – sometimes even simultaneously if they’re in-store and on their mobile device at the same time – and that happens often. We know it’s important to provide the right kind of information at critical touch points during the purchase journey, and it almost always starts with digital.”