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Daltile Focused on "Servant Sales Leadership"

Daltile's sales teams are keenly focused on executing with excellence and providing "servant sales leadership" to all of their customers. That makes for stronger and more effective business.

“Our primary objective is to make our customers’ businesses stronger and more effective,” said Jeremy Sax, general manager of dealer sales, Dal-Tile Corporation.  “We are committed to our customers and servant sales leadership is our approach to all of them.  This means listening to our customers, understanding their businesses and then bringing to bear the full power of our stable of exceptional brands, our products, and our innovation as well as the value of our offerings to equip our customers with the best solutions in the marketplace.  As with everything we do, our end goal is to help our customers increase their sales and build their businesses.”

“Our sales teams genuinely care about our customers and it shows,” added Sax.  “We work hard to understand each of their unique businesses and personal business objectives, so we can provide them with the tools they need to be successful.  Customers are also able to rest assured that we are in this industry for the long-haul.  They can look at our investments to know that we are playing the long-game and we view our relationships with them as long-term partnerships too.”

Bruce Weber, chief executive officer of American Homes Surface Group (AHSG) and Commercial One, sums up the two-way partnership with Daltile as — “loyalty & exclusivity.” 

“In good times and bad, it has always been a true difference maker,” said Weber.  “When we ask and present new ideas, they listen and help out in every way imaginable.  We are so fortunate and blessed to have this unique 20-year relationship everyday as we are a national alliance. They are everywhere we are, and we are everywhere they are. It’s an asset we maximize with great enthusiasm.”

Kelly Taylor, president of Ambassador Floor Company appreciates the point-of-purchase experience developed by Daltile in response to customer needs. 

“Over the last couple of years we have seen Daltile move the retailers’ needs to forefront,” said Taylor.  “Ambassador Floor Company has benefitted through our partnership with Daltile, because they have truly listened to our requests and ideas and implemented many of them.  The biggest example is the old ‘hodge-podge’ of a ceramic sample area.  By redesigning the sample displays, making them consistent in style and color, Daltile has really added an element of professionalism and pizazz that we have been looking for on our showroom floor.  By keeping the sample boards light in weight, they are very easy to work with.  This makes samples easy to carry, yet big enough to see the color and style.  Even the loose samples have very consistent labels that are easy to read.  The Daltile section of our showroom has become one of the easiest areas to take a customer to and make a sale.”


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