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Innovative Selling Systems for Abbey & Floors to Go Dealers

At this week’s Abbey and Floors To Go tradeshows, Daltile showcased new, “Good, Better, Best” merchandising displays to help dealer partners increase their sales of wood-look and marble-look tile products.  The displays are part of the brands new Selling Made Simple program.

“At this show, we are showcasing an innovative and effective approach to selling,” said April Wilson, director of brand marketing, Dal-Tile Corporation.  “We now have displays that showcase a ‘Good, Better, Best’ selling story.  Three tiers present strong and distinct value propositions as well as highlight the advantages of tile.  This selling story benefits both the homeowners and the dealer partners who are guiding customers through the sale.  Our ultimate goal is to help our retailers increase their sales through effective merchandising systems such as the ones launching this week.”

Simple Selling Displays


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